Friday, 6 November 2015

New and digital media articles.


Google launches €150m fund for publishers' digital news projects

Google has launched its €150m fund for European publishers


  • Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council including Telegraph chief Murdoch MacLennan.
  • Google has divided application criteria for funding into three pools: “early stage” prototype projects that Google will fully fund to “fast track” with up to €50,000.
  • Medium-sized projects are defined as those that require up to €300,000 in funds, of which Google will award up to 70%.
  • Google will also fund up to 70% of proposals defined as large projects, those up to €1m.

This is basically an article about how Google has launched a fund for publishers to help and utilise new digital project to ensure that accessing news is convenient and simple.In addition, they invested 150 million euros which will be an assist in ensuring they create the best project, In my opinion i think that Google are smart for doing this because new and digital media is moving very fast so it is essential for them to keep up to date to ensure that they remain relevant.




UK digital ad spend soars despite fears over ad blocking

The rise of ad blocking has not so far affected UK digital ad spend


  • Display market rises by more than a quarter as total digital advertising hits record £3.98m in first half
  • Digital display advertising grew 27.5% to £1.31bn in the first half. 
  • UK advertisers spent a record £3.98bn on all forms of digital advertising in the first half, up 13.4% year on year, according to a new report by the Internet Advertising Bureau conducted by PwC.

This is a story about how there is a fear about how adblock is having an impact on uk digital companies who are trying to advertise themselves on websites. This could be a rising issue for all adverting done via the web as many people will prefer to use adblock.

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