NDM case study: News on the Tweet

News on the Tweet

News on the Tweet is a report from News works (a marketing organisation representing newspapers) and Twitter designed to show the positive impact new and digital media can have on traditional media.

• Why are respected news brands good news for Twitter?

Twitter helps newspaper brands to become part of breaking news in people’s minds through instant updates and it is very essential that news is coming from a respected and verified source because on twitter there is a lot of news which is fake or made up which is usually tweeted from an unverified account.

• Why in turn is Twitter good for respected news brands?

twitter is good for respected news brands because it allows them to branch out to a wider audience, this is a great example of globalisation. It also allows audiences to gain access to greater views and values as they would have a large variety of news sources to read from

• On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this? 

The gossip and banter section on news is usually based around celebrities, sports and political scandals and the main purpose of this section is to provide entertainment to followers. they usually tweet to create a sense of humour or 'Backstage access' into the lives of people. Some example of tweets made by journalist are the following; 

@caitlinmoran "The most amazing thing about the story of President Hollande having an affair is that he apparently only has one pair of shoes."

@DailyMailCeleb  "Do these pants make Kim Kardashian’s bum look big? http://dailym.ai/1aS7Sfy pic.twitter. com/QEdkYMxdkD"

• Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?

I don't believe that this harming the reputation of news and journalist because this is not main news, for example, daily mail have their own section (DailymailCeleb) where there is news all about celebrities, so therefore followers are able to choose what news they want to consume.

• What does the report say about trust in Twitter and journalists (look at pages 34-39)?

This report emphasises the fact that news is mainly trusted on twitter if they have a blue tick next to their names (Verified account), almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content. “It is important that news on Twitter is verified by a respected brand". 39% of the people asked said that journalists on Twitter are a trustworthy and faster source of news. In addition, newspaper brands provide an authoritive viewpoint and offer verified news in a user generated content. 

Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

Finally, i believe that new and digital media developments such as twitter have has a negative impact on newspapers, this is because the internet alone has caused such a major decline in the industry and since twitter plays a huge role in the internets new and digital media, this has been one of the main factors which has caused a negative impact on the media.