NDM baseline assessment learner response

WWW:

 You've got a wide variety of examples which is great to see. Keep adding to these and you'll be in good shape for the real exam.

EBI:

-Not really enough focus on the question

 - you don't get to the idea of audience empowerment.

 -Take your election example: Was Russell brand an example of empowerment? But the conservatives won the election!

- You need a much stronger argument against the idea of empowerment for audiences.


Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

New and digital media has allowed audiences to have a much greater access to a greater variety of views and values. The main example of this is through social media platforms such as Facebook or Twitter. During the elections twitter was the main place for discussions about the government and politics, many people were sharing their own opinions on what their thoughts were on each party and the party leaders, However some tweets were mainly focusing on the "banter" rather than the actual political views. In addition, peoples tweets helped to educate a lot of people who didn't have enough knowledge about the elections. One of the most powerful tweets were coming from Russel Brand who currently has around 8 Million followers. During the period of the elections he was sharing out his opinions and he was quite dominant im making other people follow his beliefs, this links to the two step flow model of opinion leaders.

New and digital media news articles PART 2

PewDiePie and KSI take their YouTube fame to the mobile app stores

• PewDiePie and KSI are the UK's biggest youtubers both sharing an audience of around 41million subscribers combined. 

• Felix “PewDiePie” Kjellberg built his audience of 39 million YouTube subscribers by playing games. Now he’s releasing his own mobile game: Legend of the Brofist.

• "Olatunji has two channels on YouTube: his main channel has 10.6 million subscribers and just under 2bn video views, while his second has 3.8 million subscribers and 500m views."

• These two youtubers have utilised their fame and took it to the app store and both launched their own paid Apps

• "thegame bucks the dominant trend of “free-to-play” mobile games that make their money by selling virtual items and currency. PewDiePie’s game costs £3.99 upfront with no in-app purchases."

• "KSI: I Am A... has been released for Android and for iOS as a £1.49 download, although in this case it is a spin-off from his book of the same name, published by Hachette."

• "In both cases, the bet is that PewDiePie’s online audience, who have watched his YouTube videos more than 10bn times, will be keen to buy other products bearing his name. Even before these deals, he earned $7.4m in 2014 from his videos and related sponsorships."

Music streaming just became a billion-dollar industry

The rise of digital streaming has helped the industry maintain annual revenues of around $7bn since 2010, offsetting the decline in revenue from digital downloads of single tracks that began in 2013. But the level is far below the industry peak in 1999 of $14.6bn, when compact discs were dominant.

New and Digital media Articles Part 1

Social media is harming the mental health of teenagers. The state has to act

This story is explaining the new and rising issues of the social media has on teenagers, the studies believe that teenagers who spend the majority of their nights on social media site and prevents them from sleep would lead to their depression and anxiety problems.

"A new study has found that teenagers who engage with social media during the night could be damaging their sleep and increasing their risk of anxiety and depression. Teenagers spoke about the pressure they felt to make themselves available 24/7, and the resulting anxiety if they did not respond immediately to texts or posts. Teens are so emotionally invested in social media that a fifth of secondary school pupils will wake up at night and log on, just to make sure they don’t miss out."

The reporter quoted how social media has had an impact on their little sister.

"There are so many social media channels: Facebook, Twitter, Instagram, Snapchat, Tumblr, you name it. I made a conscious decision to avoid Snapchat and Instagram because of the social pressure I saw them putting on my 14-year-old little sister. If my mum turned off the WiFi at 11pm, my sister would beg me to turn my phone into a hotspot. She always needed to load her Snapchat stories one more time, or to reply to a message that had come in two minutes ago because she didn’t want her friend to feel ignored. If I refused, saying she could respond in the morning, I’d get the “You’re ruining my social life” speech. Even as a teenager as well, I sometimes find this craze a little baffling."

Is it safe to turn your children into YouTube stars?

“Parents need to think very carefully about how the material they are filming is available for the world to see in perpetuity,” says Prof John Oates, a Senior Lecturer in the Child and Youth Studies Group at the Open University, and founder of the British Psychological Society’s Media Ethics Advisory Group (BPS). This year, he has represented the BPS in the UK government’s development of regulations to safeguard child performers. 

This story talks about whether its safe or not to record and post videos of your kids on YouTube. this article talks about the impact it would have on the kids when they grow up, some studies believe that the kids could grow up and face problems such as emotional distress because of how much their lives have been publicised.

“The first potential harm is simple emotional distress,” says Oates, “followed by harm to self-esteem, and a loss of a sense of autonomy.

New and Digital Media: News case study

News institutions

Newspaper providers(Print)                        

The Sun

Format: Tabloid
Owner(s): News UK
Editor: Tony Gallagher
Founded: 1964
Political alignment Conservative, SNP
Circulation: 1,858,067 daily (as of March 2015)

The Times:

Daily newspaper
Format: Compact
Owner(s) News UK
Editor:John Witherow
Founded: 1 January 1785
Headquarters London Bridge, London, United Kingdom
Circulation 396,621 (January 2015)
Associated newspapers: The Sunday Times

TV Channels (Broadcast)

Sky news:
Launched 5 February 1989; (26 years ago)
Owned by: Sky PLC
(distributed worldwide by Fox International Channels)
Audience share: 0.83% (July 2015)
Broadcast area:Worldwide (except Australia and New Zealand)

BBC News:

Launched: 9 November 1997; 17 years ago
Network: BBC Television
Owned by BBC
Audience share 1.07% (July 2015, )
Slogan "Britain's most watched news channel"
"Whenever you need to know"
Live The Story
The World's Newsroom
"Breaking news developing stories"
Country United Kingdom
Language English
Broadcast area United Kingdom and Ireland
Headquarters New Broadcasting House,London
Formerly called BBC News 24 (1997–2008)
Non profitable Organisation 

Online news (E - Media)

www.Dailymail.co.uk:(Mail Online)

Slogan: "Seriously Popular"
Commercial? Yes
Type of site:Tabloid Journalism,Entertainment, Lifestyle &Personal Finance
Registration:Optional
Available in English
Owner Daily Mail and General Trust
Launched 2003

Users: 3.5million(24 hours)

The impact of Google

1) Why has Google led to the decline of the newspaper industry?

Google has led the decline of the newspaper industry mainly because of advertising problems. Craigslist was often blamed by critics to be removing billions of dollars in classified advertising from the newspaper industry which is basically having an impact on the key revenue pillars for newspaper companies. In addition, Critics of Google had worked out the amount of advertising money that has disappeared from the industry and it had worked out to be over $40 Billion and around 60% of the advertising revenue. They believe that $60 billion is the amount that traditional print advertising would've been worth by now. 

2) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

I don't think Google is to blame for this because newspaper industries should have been aware that there is a future in journalism through new and digital media, therefore they should have invested in the future at an early stage.

3) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

"The irony is that Google is probably more of a saviour than a killer of journalism and editorial content. How many thousands of blogs, fan sites, writers, startup outlets, etc., have been discovered by Google’s search algorithms? How many talented artists and great stories have found a launching pad on YouTube and other Google outlets? How much content has been spread into new languages due to Google translate?
Google has forced journalistic outlets to innovate and search for new ways of doing things. It has made information dissemination more efficient. While at times that has been bad for the average journalist trying to make a buck, from a big picture perspective, it has been good for helping people get access to information, and that includes journalism."

I agree with this comment because Google. has given an opportunity for many people around the world to share information about what's going on around the world.In addition, it has become much more convenient for us to gain access to news.