- PewDiePie and KSI are the UK's biggest youtubers both sharing an audience of around 41million subscribers combined.
- Felix “PewDiePie” Kjellberg built his audience of 39 million YouTube subscribers by playing games. Now he’s releasing his own mobile game: Legend of the Brofist.
- "Olatunji has two channels on YouTube: his main channel has 10.6 million subscribers and just under 2bn video views, while his second has 3.8 million subscribers and 500m views."
- These two youtubers have utilised their fame and took it to the app store and both launched their own paid Apps
- "thegame bucks the dominant trend of “free-to-play” mobile games that make their money by selling virtual items and currency. PewDiePie’s game costs £3.99 upfront with no in-app purchases."
- "KSI: I Am A... has been released for Android and for iOS as a £1.49 download, although in this case it is a spin-off from his book of the same name, published by Hachette."
- "In both cases, the bet is that PewDiePie’s online audience, who have watched his YouTube videos more than 10bn times, will be keen to buy other products bearing his name. Even before these deals, he earned $7.4m in 2014 from his videos and related sponsorships."
Music streaming just became a billion-dollar industry
The rise of digital streaming has helped the industry maintain annual revenues of around $7bn since 2010, offsetting the decline in revenue from digital downloads of single tracks that began in 2013. But the level is far below the industry peak in 1999 of $14.6bn, when compact discs were dominant.
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