NDM baseline assessment learner response

WWW:

 You've got a wide variety of examples which is great to see. Keep adding to these and you'll be in good shape for the real exam.

EBI:

-Not really enough focus on the question

 - you don't get to the idea of audience empowerment.

 -Take your election example: Was Russell brand an example of empowerment? But the conservatives won the election!

- You need a much stronger argument against the idea of empowerment for audiences.


Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

New and digital media has allowed audiences to have a much greater access to a greater variety of views and values. The main example of this is through social media platforms such as Facebook or Twitter. During the elections twitter was the main place for discussions about the government and politics, many people were sharing their own opinions on what their thoughts were on each party and the party leaders, However some tweets were mainly focusing on the "banter" rather than the actual political views. In addition, peoples tweets helped to educate a lot of people who didn't have enough knowledge about the elections. One of the most powerful tweets were coming from Russel Brand who currently has around 8 Million followers. During the period of the elections he was sharing out his opinions and he was quite dominant im making other people follow his beliefs, this links to the two step flow model of opinion leaders.