Thursday, 1 October 2015

New and Digital media news articles

Mark Zuckerberg calls for universal internet access to combat poverty
  • Facebook founder launches connectivity campaign to bring the internet to the some 4 billion people who now do not have access
  • The connectivity campaign calls on governments, businesses and innovators to bring the internet to the some 4 billion people who now do not have access,
  • Facebook founder Mark Zuckerberg and a host of celebrities kicked off a campaign on Saturday to make internet access universal, saying this was critical to fulfilling the United Nations' newly adopted agenda to combat global ills.
This article is about Mark Zuckerberg (The founder of Facebook) and how he is trying to make the internet global so that everyone in the world has access to it. I personally think that this is a really interesting story because as new and digital media is getting bigger and bigger over time its only right to make the internet accessible to all.


UK mobile ad spend 'to overtake print and TV'


Mobile ad spend is expected to increase by 45% this year to £3.26bn in the UK, according to eMarketer

  • eMarketer report forecasts British mobile ad spend will increase by 45% this year to £3.26bn and rise by another 35% next year to £4.4bn
  • Mobile ad spend will see a further surge of 35% next year, to £4.4bn, which will see it nudge ahead of traditional TV advertising which will account for £4.26bn of spend.
  • By the end of next year eMarketer estimates that mobile advertising will account for half of the £8.94bn that will be spent on digital marketing in the UK..





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