NDM News case study: Audience and Institution

1) Key Points

• With 75% of UK adults saying they use TV as a source of news; this figure has seen a small decrease since 2013 (78%). 
• There has been growth in the number of those who use any internet or apps for news, with over four in ten (41%) 
• doing so this year, compared to just under a third last year (32%). This is particularly evident in the 16-34 age group, 
• where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014. 
• Since 2013 there has been an increase in the number of people stating a website/app as their most important news source (21% in 2014 vs. 14% in 2013). Almost half (45%) of 16-24s say their most important news source is a website/app, up 15 percentage points since 2013 (30%).

2) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.

"Where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014." This statistic shows us how the Internet/apps for news have benefited from new and digital media. As technology is developing more and more over time, different institutions are constantly producing new methods of news distribution. A great example of this would be Daily Mail who are were recently a newspaper industry only, as new and digital media started to expand and people were using the internet more, Daily Mail took advantage of the changes and launched Mail Online which is now one of the most used online news source in the UK. This benefits the industry in two ways, Firstly, It creates a new income stream for the company and secondly, it allows the company to maintain their amount of audience share.

3. Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point.

"Google has led the decline of the newspaper industry mainly because of advertising problems. Craigslist was often blamed by critics to be removing billions of dollars in classified advertising from the newspaper industry which is basically having an impact on the key revenue pillars for newspaper companies. In addition, Critics of Google had worked out the amount of advertising money that has disappeared from the industry and it had worked out to be over $40 Billion and around 60% of the advertising revenue. They believe that $60 billion is the amount that traditional print advertising would've been worth by now. "

4) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I think that the institutions have benefited the most from new and digital media, this is because it has allowed them to create a new stream of revenue through click on their pages and advertising. However, audiences have also benefited because they can now access news on a much easier level.