I do not agree with James Murdoch on this statement simply because the public have become so used to free news in the last decade and beyond with Freesheets and Radio news. So therefore if the BBC start to charge for news i think it will cause a huge outbreak among viewers who believe they should get news for free.
2) Read this blog on the Times paywall three years on.
3) Was Rupert Murdoch right to put his news content (The Times, The Sun) behind a paywall?
I think he was right for doing this because it would allow him to have created a new profit stream which is an advantage for him. However, statistics did show that people are a lot less willing to pay for news because they prefer it to be free. In addition, The Times titles added 13,000 new subscribers in the first half of 2013, which is a low amount for the a company as big as the times. 4) Choose two comments from below the Times paywall article - one that argues in favour of the paywall and one that argues against. Copy a quote from each and explain which YOU agree with and why.
"It is so ridiculous if these mainstream newspapers believe that they can "force readership of fee-based news. One can get the same "news" for free almost anywhere on the internet. I'd take a hint from the alternative free weeklies that survive just off their local advertising. I don't think anyone would read them otherwise. These papers are full of paid advertising. The fee model will never work."
i agree with this statement because he is emphasising the fact that news can be found anywhere online for free almost instantly,
5) Read this article from the Media Briefing on the continuing decline of the newspaper industry.
6) Why do you think the Evening Standard has bucked the trend and increased circulation and profit in the last two years?
I think this is because they are a free news provider also the quality and reliability of their news has managed to maintain a consistency over time, this is one of the most important thing that audiences look for in this day and age because of how many fake stories that are available online.
7) Is there any hope for the newspaper industry or will it eventually die out? Provide a detailed response to this question explaining and justifying your opinion.
i believe that the newspaper industry will eventually die out mainly because of advertising problems. Craigslist was often blamed by critics to be removing billions of dollars in classified advertising from the newspaper industry which is basically having an impact on the key revenue pillars for newspaper companies. In addition, Critics had worked out the amount of advertising money that has disappeared from the industry and it had worked out to be over $40 Billion and around 60% of the advertising revenue. They believe that $60 billion is the amount that traditional print advertising would've been worth by now.
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