New And Digital Media News Stories

BBC sees danger of losing young viewers distracted by devices

• The BBC is worrying less about competition from over-the-top (OTT) streaming-video service like Netflix, and more about the danger of losing the attention of young viewers distracted by their devices, according to director of audiences, Nick North.
• “But social will grow and become the primary activity: the kid sitting there with the TV on, but they’re on their [mobile] screen. So it’s where the attention lies from screen to screen.”
• “When we look at our iPlayer stats, we see the biggest growth being iPlayer through TVs – watched through the TV screen … that is where the growth lies for video, on the big screen,” said North.

This article talks about the dangers that the BBC could potentially be facing because of new devices that young people are using such as smart phones and tablets. They also believe it could be the biggest threat to TV after Netflix. I

What impact will adblockers have on the #media industry?

• Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?
• More than that, Facebook and the social mob are becoming a news hub of their own for hundreds of millions of (often young) users – potentially eclipsing the value of discrete news websites. One damned thing as well as another.

This is an article discussing the impact that adblockers will have on the industry.