Weekly stories

Five things great brands will do differently on social media in 2016

• Last year was great for social but it’s always good to have some perspective. Facebook’s recent $4.5bn (£3.1bn) earnings are hugely impressive but also suggest that overall social investment is still only around 1% of total media spends ($611bn globally).

• social channels have become walled gardens, offering meaningful mobile reach and relative safety from fraud and adblockers. Ironically there’s never been a better time to invest in them, not because of some new promise of engagement and conversation, but because they’re starting to deliver on traditional media and marketing objectives.

This is a story which talks about what leading social media brands are planning to do for the upcoming year. This is interesting because developments in new and social media are changing rapidly. I think that this is exiting because 2015 was filled with lots of new developments. 

This was the year social networks turned into news organizations

• Social networks are the overworked writer’s best friend. It’s easy to observe the latest outrage on Twitter, grab a few good jokes from Reddit, or screen cap the ridiculous things people write on Facebook and turn them into blog posts. Writers used to have to find stories to chase — now they just have to be willing to sift through gargantuan masses of shit to find a few nuggets of social media gold.

• Snapchat’s foray into breaking news took yet a different form. Its staffers gathered content shared to public “Stories” and made them available to anyone near the area affected by the San Bernardino mass shooting of December 2. Small updates about the investigation were written by these same staffers, but for the most part, the company simply shared what its users were experiencing.

This is a story talking about how social media has developed into coming news organisations. Personally i think that this is very convenient for all social media users